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Toto Wolff Set to Divest Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren were valued at £3.5 billion in an adjustment to corporate structure in September.

Wolff, who holds one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the enterprise.

A Mercedes spokesperson stated: "We are providing no comment on the matter. The management structure of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Valuation Growth

This arrangement would represent a significant increase in worth of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise reflects the growth in market values of F1 teams recently as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and earned over $630 million (£458 million) at cinemas worldwide.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Current Standings

Mercedes are second in the constructors' championship, trailing McLaren, with three Grands Prix remaining this season.

Their lead driver British driver George Russell has secured victory in two of the 21 races so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

MG
By

Melissa Graham

A digital strategist with over a decade of experience in UX design and brand development, passionate about crafting user-centric solutions.

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